When it comes to china every smartphone manufacturer has its own way to sell their smartphone with Xiaomi adapting to the Hunger Technique which asks users to show their interest in a particular phone by pre-registering before its launch and the company gets to have their email addresses. Xiaomi has reported to sell 10,000 units of Xiaomi Redmi Note in just one second.
Huawei chose a different approach than Xiaomi this year and went with advertising on a famous messaging app called WeChat. The Wall Street Journal reported that Huawei has chosen WeChat app to sell their current 2014 flagship device known as Honor 6. Online retailing on WeChat app recently got implemented in Late May when it started off by including an online virtual store that is ran by JD.com.
Right now the second largest e-commerce company in China after Alibaba Is JD.com. JD reported that it has already made 550,000 orders of Honor 6 either through sale campaigns or pre-orders. Till now Huawei was using only local Chinese distributors to sell their smartphones but now the company has decided to expand their distribution channels and it certainly has resulted in the increase of sales for Huawei. Huawei also ran a contest with the help of JD.com which let users get their hands on a free Honor 6 smartphone by guessing its exact retail price which turned out to be $322. Right now Huawei has captured around 8% of the Chinese market which places it on the 6th position.
Huawei Honor 6 has a 5 inch display that supports a resolution of 1920 x 1080P with a pixel density of 445ppi, HiSilicon Kirin 920 octa-core SOC coupled with Mali-T628 MP6 GPU, 3GB RAM, 16/32 GB of onboard storage with micro SD card expansion slot, 13MP camera on the back while a 5MP camera at the front and to power it all a 3100mAh battery.